Ra.One
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Principal photography began in March 2010 and took place in India and the United Kingdom, and was overseen by an international crew. The post-production involved 3-D conversion and the application of visual effects, the latter being recognized as a technological breakthrough among Indian films. With a budget of at least 125 crore (US$22 million), Ra.One was one of the most expensive Indian films at the time of release. The producers also spent 52 crore (US$8.9 million) on the film's promotions, which involved a nine-month publicity campaign, brand tie-ups, merchandise, video games and viral marketing.
Ra.One was initially scheduled to release on June 3, 2011, but delays due to a lengthy post-production process and escalating costs pushed back the release date. The film also faced controversies involving plagiarism, content leaks and copyright challenges. Consequently, Ra.One was theatrically released on October 26, 2011, the beginning of the five-day Diwali weekend, in 2D, 3D and dubbed versions, with three international premieres being held between October 24 and 26, 2011. The film witnessed the largest international theatrical release for an Indian film as of 2011, and was preceded by high audience and commercial expectations.
Upon release, critics endorsed mixed opinions of the film, with general praise for the visuals and music, and criticism of the script and direction. Commercially, the film became the third highest-grossing Bollywood film of 2011 and broke a number of opening box office records, though it failed to sustain at the box office after its extended opening weekend. Box office website Box Office India deemed Ra.One a domestic "hit" and overseas "super hit". The film subsequently won a number of awards for its technical aspects, notably one National Film Award, one Filmfare Award and four International Indian Film Academy Awards. However, it also received dishonorable awards like "Worst Film," namely two Golden Kela Awards and one Ghanta Award.
"Ra.One is the modern, new age technology version of our mythological "Raavan," who was a mixture of ten different evil characters. I am essaying the role of G.One or better say "Jeevan," a superhero who saves the mankind from Ra.One's torment. Through this film, I want to prove that Indian superheroes can also be as cool as the international ones."
—Shahrukh Khan on Ra.One
Ra.One
Reviewed by Partha Roy
on
17:21
Rating:
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